For the third anniversary of Friend/Ships, we’re partnering with Seize the Awkward to help encourage friends to reach out and start the conversation about mental health, particularly if a friend is struggling or going through a tough time.Seize the Awkward is a national campaign created by the Ad Council, The Jed Foundation (JED), and the American Foundation for Suicide Prevention (AFSP) to promote mental health awareness and suicide prevention. Since 76% of young adults turn to a peer in a time of crisis, Seize the Awkward encourages young adults to check in with a friend who might be struggling and start a conversation around mental health.
https://www.guildwars2.com/en/news/guild-wars-2-friend-ships-2020/